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Mobile UX Research Best Practices

 

Prolific_Logo_Full_ColorWith nearly 200 million Smartphone users in the U.S., UX teams know they need to prioritize Mobile UX Research. But how do you get started when it is still hard to run mobile tests? Validately client Prolific Interactive will take you through:

  • Their approach to Mobile UX Research
  • How they leverage Validately
  • A recent case study


Validating Customer Demand

Products fail because of false-positives: we invest in engineering something that we believe is a great idea but in reality customers don’t want or need it. Studies show that up to 50% of developed features go completely unused!

On this webinar, we’ll explain how to leverage user research techniques to de-risk product development. By testing for both user interface usability and real-life usability, product teams can avoid the all-too-common fate of building something no one wants.

Slides: Validating Customer Demand

Link to Video

 

steven_-_75.pngSteven Cohn, Validately

Steven Cohn is the Founder & CEO of Validately. Prior to Validately, Steven started and sold two companies. He also was an executive at Quantcast and DoubleClick. He graduated from Harvard Business School and George Washington University.

 


How to Innovate with Protoypes & Rapid Customer Feedback: Webinar with Dan Olsen

600_439596619While many product teams are excited about Lean Startup ideas, they often run into challenges when trying to adopt Lean principles because they lack specific guidance on what to actually do. In this webinar, Dan Olsen, Product Consultant and author of The Lean Product Playbook, will share advice from his new book on how to use prototypes and user testing to create better designs in less time.

 

600_439596757DAN OLSEN is the author of The Lean Product PlaybookDan Olsen is an entrepreneur, consultant, and Lean product expert. At Olsen Solutions, he works with CEOs and product leaders to build great products and strong product teams, often as interim VP of Product. His clients include Facebook, Box, Microsoft, Medallia, and One Medical Group. Prior to consulting, Dan worked at Intuit, where he led the Quicken product team. He also led product management at social networking pioneer Friendster and was the cofounder and CEO of TechCrunch award winner YourVersion, a personalized news startup.

 


Laura Klein Webinar Series: Learn How Usability Testing Can Improve Your Customer Experience

 

BUILD BETTER PRODUCTS WITH USABILITY TESTING

 

DIGGING DEEPER: MODERATED SESSION BEST PRACTICES

 

 ADVANCED TOPICS IN USABILITY TESTING

LAURA KLEIN is the author of UX for Lean Startups and the blog Users Know. She has spent 15 years as an engineer and designer. Her goal is to help teams learn more about their customers so that they can build better products faster. She currently offers consulting and training in Lean UX for startups and large companies.

 


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