Quantitative vs. Qualitative Usability Testing
By Raluca Budiu on nngroup.com
“Both these complementary types of user research play important roles in an iterative design cycle. Qualitative research informs the design process; quantitative research provides a basis for benchmarking programs and ROI calculations.”
How Insurance Companies Can Improve User Experience To Increase Sales And Lower Support Costs
By Andrew Kucheriavy on forbes.com
This article discusses how insurers should apply good digital UX to improve one or more of the following business drivers: convert more prospects, lower customer-support costs, and support sales representatives.
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