UX NEWS

How To Calculate the ROI Of Your UX Activities
By Justinmind on uxplanet.org
“3 user experience metrics to help you measure the ROI of your UX efforts and optimize your conversion funnel.”

UX NEWS

How to Design for Voice: 5 Tips to Get Started
By Florence Collins on usabilitygeek.com
This articles looks at some of the things that make voice interaction differ from regular interactions carried out on graphical user interfaces.

Amazon And The UX Of Advanced Targeting
By Theo Miller on Forbes.com
“Prices fluctuate. From gasoline to milk, they always change. The software that drives these interactions is what’s new. It can introduce two total strangers by crunching data. As these efficiencies compound, the world should become more satisfying.”

Case study: How to successfully relaunch your website and enhance UX
By Alex Jasin on thenextweb.com
“This case study shows that they learned that UX requires constant monitoring and that work is never over. Content marketing is much more than the content itself. You have to create a great experience for your readers if they’re going to engage with the content.”

What You Should Know About User Experience
By Nick Babich on blogs.adobe.com
This article reviews what UX and UX design in, the role of the UX designer, how to recognize great UX design and why you should care about UX.

Removing Friction In UX: Last-Minute Travel Planning And Activity Booking (A Case Study)
By Einar Þór Gústafssonon smashingmagazine.com
“In this article, we’ll present a case study and share observations on the project we designed and built, GetLocal, an online travel-agency and booking platform in Iceland. We will share how we created a booking platform that tackles multiple challenges faced by mobile users, by building a responsive website with super-fast search and a mobile-optimized booking experience.”

UX NEWS

How to Write Smarter User Stories for Product Design and Development
By Joe Natoli on UXpin.com
“In many cases, that may involve the creation of use cases and user stories. While both are valuable tools, neither go quite far enough in defining the problem and desired outcome.”

Tips for Icon Usability
By Aurora Harley on nngroup.com
6 UX guidelines to ensure that your users recognize your icons and know what they mean.

The 48-Hour Rule for Enterprise UX Projects
By Joe Natoli on UXpin.com
“This tactic is simple and means exactly what it says. If you’re familiar with design sprints, then you understand the value of validating a prototype as quickly as possible.”

Conducting the Technical Interview
By Brandon Gregory on Alistapart.com
This is a great review on how to conduct a technical interview and the differences between a technical and conventional interview.

Positive Reinforcement In UX Design
By Sean McGowan on UsabilityGeek.com
“That is right: the fundamental unit of UX design is an interaction. That is why I find the word to be such an apt embodiment. So how do we create “good” interactions? If you are looking for the simplest way to do it (and as UXers, we always are), then look no further than positive reinforcement.”

Moving Faster
By Juan Rafael Lopez, VP of User Experience at Validately

“Moving faster doesn’t mean that your engineers type more lines of code per minute. It doesn’t mean that your designer draws any faster. And it doesn’t mean that your researchers shorten their interviews with customers. Moving faster isn’t a tactical change; it’s a paradigm shift.”

UX NEWS

Essential Design Thinking Videos and Methods
By Rikke Dam and Teo Siang on interaction-design.org
“The following resources are recommended in order to assist you to better understand Design Thinking. These resources, videos, and tools should be explored so as to familiarize yourself with how Design Thinking is being taught and applied currently.”

10 useful UX toolkits & method guides
On uxforthemasses.com
Check out this article that reviews the best online UX toolkits and method guides.

EXAMPLE UX DOCS AND DELIVERABLES
On uxforthemasses.com
This article is a great resource on how to produce UX documents and deliverables.

Women In UX: Meet Ash Huang, XD Designer at Adobe by Day and Renaissance Woman by Night
By Sheena Lyonnais on blogs.adobe.com
“Ash Huang is a UX designer, illustrator, author and an artist. We talked to her about what it’s like to follow your creative passions wherever they may lead, and why life is more fulfilling when you embrace more than one vocation.”

Traditional UX or Lean UX?
By Vuong Nguyen on blog.prototypr.io
“Each framework has different benefits to different projects. However, both approaches complement each other. The final product aims to achieve the sweet intersection between users’ needs and business’s goal (think Venn diagram).”

UX NEWS

7 Ways to Adapt Content for Better Mobile UX
By Carrie Cousins on designshack.net
“The beginning of a great design starts with content. To make the most of a stellar mobile UX, the content might need to undergo a few tweaks and changes.”

Troubleshooting Group Ideation: 10 Fixes for More and Better UX Ideas
By Kate Meyer on nngroup.com
“Groups can bias individuals and impact collaborative ideation. A focus on getting as many ideas as possible can mitigate some of the negative group effects.”

Personas – Why and How You Should Use Them
By Rikke Dam and Teo Siang on www.interaction-design.org
“Personas are fictional characters, which you create based upon your research in order to represent the different user types that might use your service, product, site, or brand in a similar way. Creating personas will help you to understand your users’ needs, experiences, behaviors and goals.”

What Does a UX Designer Actually Do?
By Nick Babich on blogs.adobe.com
Check out this great review of the role of a UX designer.

“Get Started” Stops Users
By Aurora Harley and Kim Flaherty on nngroup.com
“A generic Get Started call-to-action attracts clicks, but also misleads users and acts as a roadblock for those looking to get information about the company.”