Expert recommendations on how to share results with stakeholders quickly and effectively, while scaling the value of your research.
There are two types of usability tests. The first type of usability test is one which you are all very familiar with - UI Usability. This is simply the test of whether a customer can click from page 1 to page 2 to page 3 to complete a task without getting confused. It is a [...]
To drive customer engagement, a product or feature must both provide value and be easy to use. We covered demand testing in our post: “How to Validate Demand with a Prototype.” This post is about Usability testing. While observing testing, we have noticed two common mistakes that we want to share in the interest of learning. [...]