First Salesforce office Core to UX design is carefully crafted user research. This is Validately’s bread and butter—an innovative approach to UX design testing that is both lean and accessible. But what are the different use cases for this kind of research? This interview with UX Research Lead Becky Buck from Salesforce is [...]
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So far Steven Cohn has created 9 blog entries.
This is a guest post from Victor Conesa, VP of Product at Justinmind. Validately is excited to team up with Justinmind. Validately’s tools will be available to Justinmind users later in January. Web design is becoming a more collaborative process, and we require tools that can support us with this. For any [...]
Validately sat down with Victor Conesa, VP of Product Management at JUSTINMIND, the wireframing and prototyping tool, for an in-depth discussion on how to collaborate with prototypes, best practices prototyping for mobile, and more. Validately is excited to team up with Justinmind. Validately’s tools will be available to Justinmind users in early 2016. Collaboration is [...]
There are two types of usability tests. The first type of usability test is one which you are all very familiar with - UI Usability. This is simply the test of whether a customer can click from page 1 to page 2 to page 3 to complete a task without getting confused. It is a [...]
Our founder Steven Cohn and Alpha UX's Nis Frome co-authored a piece in UX Magazine on How Split Testing Validates New Product Concepts without Code. "Product managers already know that user data and behavior is a far better and more consistent predictor than hunches about the potential of a product. But while split testing prototypes [...]
I am declaring death to the Minimum Viable Product! And I don’t do that lightly considering our advisory board consists of the father of the Lean Startup, the author of Lean UX, the author of UX for Lean Startups, Marty Cagan, and several other awesome Lean thought leaders.. ...so please humor me for a minute [...]
Creating a new feature or product that results in deep customer engagement is hard to do! Jared Spool (a thought leader on UX and user research) explains why in his tweet… Testing usability is a known and well documented process. But are there ways to test demand for a new product or feature before you build [...]
Optimizely has a great product for A/B testing single variable changes in production. For example, it is easy to test things like: does changing this button size impact conversion rates? But what if you want to test an entirely different design layout? Do you have to code it up and release the new design to production [...]
The key to great questioning during a user test is respecting natural human limitations in cognition. While this sounds obvious, test creators often ignore natural human limitations because they want to get a specific question answered. Key to good user testing questions: When creating user tests, keep in mind, people are good at explaining why something is confusing, [...]