How A/B testing with Prototypes Can Save Time & Money

Our founder Steven Cohn and Alpha UX’s Nis Frome co-authored a piece in UX Magazine on How Split Testing Validates New Product Concepts without Code.

“Product managers already know that user data and behavior is a far better and more consistent predictor than hunches about the potential of a product. But while split testing prototypes can be one of the most effective weapons in the product management arsenal for answering critical product questions, it’s often underutilized.

Split testing, or “A/B testing,” is a popular marketing tactic for optimizing collateral and improving conversions. Instead of rolling out testable variations of products that are much more time-intensive and costly than landing pages, product managers simply need to be lean like marketers and split test prototypes. And this vehicle for generating feedback is the critical difference…”


No Comments

Leave a Comment

Only registerd members can post a comment , Login / Register