Our founder Steven Cohn and Alpha UX’s Nis Frome co-authored a piece in UX Magazine on How Split Testing Validates New Product Concepts without Code.
“Product managers already know that user data and behavior is a far better and more consistent predictor than hunches about the potential of a product. But while split testing prototypes can be one of the most effective weapons in the product management arsenal for answering critical product questions, it’s often underutilized.
Split testing, or “A/B testing,” is a popular marketing tactic for optimizing collateral and improving conversions. Instead of rolling out testable variations of products that are much more time-intensive and costly than landing pages, product managers simply need to be lean like marketers and split test prototypes. And this vehicle for generating feedback is the critical difference…”