Search-Log Analysis: The Most Overlooked Opportunity in Web UX Research
By Susan Farrell on nngroup.com
Your website’s search engine can tell you what your web visitors want, how they look for it, and how well your content strategy meets their needs.
5 Things Users Want to Know Sooner Rather Than Later
By Ezequiel Bruni on www.webdesignerdepot.com
Check out this list of things users want to help them find what they need.
Personas vs. Jobs-to-Be-Done
By Page Laubheimer on nngroup.com
Jobs-to-be-done focus on user problems and needs, while well-executed personas include the same information and also add behavioral and attitudinal details.
9 Ways to Lift Employee Engagement on Your UX Research Team
By Michael Morgan on uxplanet.org
“This article focuses on the key strategies a manager can use to lift the engagement on their user research teams. They have been considered with the user researcher profile in mind; curious-minded, lifelong learners who are unafraid to take on new challenges and embrace ambiguity in all of its gray beauty.”