Why Less Choice is a Better Choice
By Paul van Oijen on uxdesign.cc
“As we move towards a “future without choice” as Joël van Bodegraven puts it, design decisions become less focused on curating and presenting a selection of options. Rather, the focus is shifted towards preempting the user’s every possible need.”
20 Tips to Create a Fantastic User Experience for Your Website Visitors
By Mark Walker-Ford on blog.red-website-design.co.uk
Check out these 20 tips from user experience pros on how to create the ultimate user experience.
Narrative Biases: When Storytelling HURTS User Experience
By Kathryn Whitenton on nngroup.com
Overreliance on narrative details and assumptions about cause-and-effect explanations can lead to errors in judgment by UX practitioners.
Microsoft’s Radical Bet on a New Type of Design Thinking
By Cliff Kuang on fastcompany.com
“By studying underserved communities, the tech giant hopes to improve the user experience for everyone.”